Iconomi

Overview

ICONOMI is a crypto asset management platform serving both individual investors and professional asset managers. I redesigned two of its web experiences: the main ICONOMI website and ICONOMI Wealth.

The two products share the same underlying category but speak to very different audiences, so the work was less about applying one visual treatment everywhere and more about changing the hierarchy, tone and level of detail appropriately.

ICONOMI

The consumer homepage is built around immediacy. The product is introduced through a simple investment proposition, supported quickly by the interface itself, key numbers and trust signals.

Rather than explaining every feature before showing the product, the page keeps the experience visible and makes the next action obvious. The design is bright, direct and intentionally accessible for someone who may not think like a professional investor.

ICONOMI Wealth

ICONOMI Wealth serves asset managers and financial advisors, so the communication needed to become more structured and institutional. The site moves deeper into model portfolios, client management, administration, fees, compliance and the infrastructure behind the product.

The visual relationship to ICONOMI remains, but the hierarchy changes with the audience. The result is two websites built from the same company and product ecosystem, each tuned to a different level of financial sophistication.

ICONOMI Wealth, full page

See it at iconomi.com.